The Role of Inbound Marketing in Media Sales with Kevin James

Episode 6: In this episode, we highlight Meredith Corporation – because at LeadG2 we work with a lot of media companies – but that doesn’t mean that today’s topic isn’t applicable to other types of B2B businesses. Quite the opposite, in fact! That’s because the benefits of an Inbound Marketing strategy are nearly universal. You’re able to be discovered earlier in the buyer's journey, build trust and credibility, educate buyers, and attract more prospects to your brands. In the end, Inbound is about meeting buyers where they’re at in a helpful, educational, and relevant way. 

In this episode, Dani is joined by Kevin James. Kevin carries a dual role with Meredith’s Local Media Group and resides in Phoenix where he has led Meredith’s duopoly of KPHO/KTVK as SVP/General Manager since October 2018. In October 2020 he assumed the role of SVP of Revenue Operations, overseeing the sales and revenue operations for Meredith’s Local Media Group which includes eighteen broadcast televisions stations in twelve markets. 

Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.  
 
Connect with Dani, Shaye and Kevin below!  
 
Links: 

Sell Smarter. Sell Faster.: 
sellsmartersellfaster.com 

LeadG2:  
leadg2.thecenterforsalesstrategy.com 
 
Dani Buckley:  
Twitter: twitter.com/daniobuckley 
LinkedIn: linkedin.com/in/daniobuckley 
About: leadg2.thecenterforsalesstrategy.com/dani-buckley 
 
Shaye Smith: 
Twitter: twitter.com/mshaye 
LinkedIn: linkedin.com/in/shayesmith 
About: leadg2.thecenterforsalesstrategy.com/shaye-smith 

Kevin James: 
LinkedIn: linkedin.com/in/kevin-james-79b5b17