Lead Nurturing Tips Using Sales & Marketing Automation with Tina Brinkley Potts

Episode 16: When it comes to inbound marketing and lead generation, one of the most important questions you can answer is “We have leads, now what?” Too often organizations are investing heavily in lead generation but aren’t using automation to properly ensure leads are being followed up with, nurtured, and converted by marketing or sales. We have so many tools available to us but oftentimes we’re either not using them correctly or overusing them. 

In this episode, Dani is joined by Tina Brinkley Potts. Tina is an award-winning metaphysician, best-selling author, business strategist and online marketing trainer with over 1 million video views and 10 million hits on her web properties. She trains and mentors consultants, coaches, thought leaders, entrepreneurs, and small business owners in 70 countries worldwide. Tina is the #1 black woman in sales and marketing automation. 

Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.  
 
Connect with Dani, Shaye and Tina below!  
 
Links: 
LeadG2: leadg2.thecenterforsalesstrategy.com/ 
 
Dani Buckley:  
Twitter: twitter.com/daniobuckley 
LinkedIn: linkedin.com/in/daniobuckley/ 
About: leadg2.thecenterforsalesstrategy.com/dani-buckley 
 
Shaye Smith: 
Twitter: twitter.com/mshaye 
LinkedIn: linkedin.com/in/shayesmith/ 
About: leadg2.thecenterforsalesstrategy.com/shaye-smith 

Tina Brinkley Potts: 
Company: tinabrinkleypotts.com 
Twitter: twitter.com/tinapotts 
LinkedIn: linkedin.com/in/tinabrinkleypotts